Tractive engaged in the development of hardware, gadgets and apps for pet owners. In addition to the Tractive GPS device for animals and the Tractive MOTION Activity Tracker, the company developed the animal photo platform Tractive Photos, which allows users to upload animal photos via free apps and share them with other animal lovers. Since its launch hundreds of thousands of photos have been uploaded and shared with the community. Other apps in the portfolio are Tractive Dog Walk, Pet BlaBla, Pet Battle and Petnames.

Tractive was founded in 2012 in Pasching, Austria, currently employs more than 30 people and operates several websites.